Marketing Strategy

Our principle marketing strategy considers all players in the supply chain. It is with the objective of  reaching all prospective consumers. Marketing strategy contains the company’s value proposition, key brand message, data on target customers and other high-level elements.

Vision:

To be one of the leading, dynamic and competitive steel manufacturer in Africa by 2025.

Mission:

To support the development of construction and manufacturing sectors by supplying quality steel products with competitive price.

Values:

Customer first, quality product and service, integrity , responsiveness, teamwork and safety first

Quality Policy

We are committed to produce the higher standard steel products and build our image in the areas in which we are operating through complying international and national standards.

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Corporate Social Responsibilities
Supporting elders and children, agro plantation, provision of clean water and others social activities.

Management Team

Steely RMI has strong and independent management body staffed with professionals from appropriate fields of studies.
Mr. Tefera Lemma
Mr. Tefera Lemma General Manager
Education MA in Development Economics, BA in Economics, Experience,  Above 29 Years of Experience in a different position,AU as steering...
Mr.Kasaye Lemma
Mr.Kasaye Lemma Operation Director
Education: MA in Business BA in Accounting Experience: Above 32 Years of Experience in a different position, in governmental and...
Mr.Ayalew Kinfu
Mr.Ayalew Kinfu HR Development and Administration Manager
Education BA in Management, Experience Above 20 Years of Experience in different position, in governmental and nongovernmental organization
Mr.Alemayehu  Yilema
Mr.Alemayehu Yilema Finance Director
MA in Accounting & Finance Above 24 Years of Experience in different position, in governmental and nongovernmental organization
Mr.Nigusse Sime
Mr.Nigusse Sime Procurement Manager
Education MA  in Supply Chain and logistics Management , BSc  in Library and information science, BA in Management, Experience Above...
Mr.Solomon Desta
Mr.Solomon Desta Factory Manager
Education MSc in Industrial Engineering, Experience above 34 Years of Experience in different Position, at different factory
Mr. Moges Damtew
Mr. Moges Damtew Finance Manager
Education BA in Accounting, Experience, Above 25 Years of Experience from junior Accountant up to  Finance Manager, at different organizations
Mr.Weldesinoda
Mr.Weldesinoda Sales Manager
Education: MA in Business Administration BA in Management Work Experience: Above 20 Years of Experience in different Position.
Mr.Getnet Endazenaw
Mr.Getnet Endazenaw Marketing Manager
Education  MA in Marketing, BA in Economics, Experience  Above 12 Years of Experience in different Position.