Century Mall
Addis Ababa, Ethiopia
Our principle marketing strategy considers all players in the supply chain. It is with the objective of reaching all prospective consumers. Marketing strategy contains the company’s value proposition, key brand message, data on target customers and other high-level elements.
To be one of the leading, dynamic and competitive steel manufacturer in Africa by 2025.
To support the development of construction and manufacturing sectors by supplying quality steel products with competitive price.
Customer first, quality product and service, integrity , responsiveness, teamwork and safety first
We are committed to produce the higher standard steel products and build our image in the areas in which we are operating through complying international and national standards.
Steely RMI is equipped with the latest Roll forming technology package.
Metal and Engineering sector is one of the priority investment areas within the national strategic frame-work of both import substitution and and Export promotion outlooks ..
