October 2004 is a historical episode that Steely RMI PLC began its journey as a construction steel manufacturer in Ethiopia. It began operation with an investment capital of 38 million USD, at a plant capacity of 120,000 ton per annul, which was one of the biggest capacities in the sector at the time.
Since 2004 on wards, Ethiopian economy has been growing continually with significant rates. Thus, such significant economic growths in Ethiopian history motivated Steely RMI PLC to labor diligently on its part towards fulfilling the booming national demand for construction steel products.
In line with this, Steely RMI built its second plant at 178,000 sqm, with full fledged facilities in the Oromia regional State, Bishoftu town, 45 km away from the capital to the East.
Hence, in 2011 we further expanded our production capacity to 500,000 ton per annum with a total investment cost of USD 71 million. Since then, with more than 2000 direct workers, and 30 Megawatt electricity power usage, Steely RMI is producing its main products of reinforcement bars and wire rods of various sizes with the best grade steel. Its products quality are certified with appropriate conformity assessment agency. It also produces oxygen gas with more than 99.6% purity for its own usage. APOLO, brand name for Steely’s products. It is well known among its customers and end users.
Our principle marketing strategy considers all players in the supply chain. It is with the objective of reaching all prospective consumers. Marketing strategy contains the company’s value proposition, key brand message, data on target customers and other high-level elements.
To be one of the leading, dynamic and competitive steel manufacturer in Africa by 2025.
To support the development of construction and manufacturing sectors by supplying quality steel products with competitive price.
Customer first, quality product and service, integrity , responsiveness, teamwork and safety first
We are committed to produce the higher standard steel products and build our image in the areas in which we are operating through complying international and national standards.
Steely RMI is equipped with the latest Roll forming technology package.
Metal and Engineering sector is one of the priority investment areas within the national strategic frame-work of both import substitution and and Export promotion outlooks ..